CEER

CEER embodies a new vision of electric mobility that is distinctively Saudi. It is rooted in transparency, modernity, and an openness that reflects the Kingdom’s evolving identity. The design captures a strong connection to the Saudi landscape, where every material and surface tells a story of place and purpose.
The interior draws inspiration from the rich diversity of the Saudi landscape. Grain is used as a unifying texture, balancing smooth, refined surfaces with more tactile, grounded materials. Influences like myth, rock, mirage, and plain shaped the mood and materiality, creating a sense of both depth and clarity.
Central to the design is the CEER Octa Grid, a geometric system derived from the brand and vehicle design. It guides structure, flow, and detail tying the space together with a distinctly CEER identity.
The result is an interior that feels modern yet rooted, futuristic yet unmistakably Saudi.